The implementation of farm-based "best management practices" provides a compelling and cost effective approach to restore agriculturally rich watersheds. This natural infrastructure approach positively impacts farm level operations through reduced run-off and improved soil health. At the same time, best management practices create meaningful improvements in downstream water quality by minimizing the flow of sediments and nutrients into surrounding waterways. These benefits accrue to municipalities who must achieve EPA clean water regulatory compliance, and water companies who enjoy reduced processing costs. The Revolving Water Fund provides a mechanism to capture and quantify this "conservation supply" value in a manner that allows its market-based purchase by beneficiaries.